About The Event
The Kaya FM 67KM Relay for Mandela Day
The Kaya FM 67KM Relay for Mandela Day in partnership with the Nelson Mandela Foundation is a corporate relay challenge event in honour of one of South Africa’s most iconic leaders Tata Nelson Mandela. South Africans and the world observe Nelson Mandela International Day and want to do their 67 minutes or 67km’s (in our case at Kaya FM) of goodwill in honour of Tata. Through the event the station connected with key corporate clients, stakeholders and listeners, while the event effectively put the power of Kaya FM’s radio voice behind The Nelson Mandela Foundation’s principles of reconciliation, peace and education. As a family radio station the event created an environment for Afropolitan families to spend time together and create conversation on the life and times of Nelson Mandela. Over 12 000 participants took part last year on the day which was double the anticipated number of entrants. Sport is a unifying agent and the relay which consist of teams of 10 people helped embody a social cause around creating camaraderie and social cohesion within South Africa.
The event also has a Corporate Social Investment element to it as the partnership with the Nelson Mandela Foundation focuses on area’s that are special projects of Nelson Mandela; education formed an integral part of Tata’s administration. The funds raised were for libraries for well-deserving schools with little resources. The libraries will be refurbished from old shipment containers. And since it’s in honour of a man who made such a difference, this is also a relay with a difference. In a first for relay running in South Africa, the Kaya FM 67km Relay will be timing runners, releasing both relay-leg times for individual runners, and combined times for teams.
Local artists will ensure there’s a festive vibe, and there will be food and drink a-plenty to keep up the energy levels. Corporate Hospitality packages are also available to entertain clients and staff in the Hospitality Villages.
“It is time for new hands to lift the burdens. It is in your hands now.”
~ Nelson Mandela at the 46664 CONCERT, Hyde Park, London, England, 27 June 2008